October/Fall 2022 Survey Results

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The October/Fall 2022 radioCount release includes data for 22 markets:

Charlottetown, Fredericton, Saint John, Sydney, Belleville, Chatham, Cornwall, Guelph, North Bay, Owen Sound, Pembroke, Peterborough, Sarnia, Thunder Bay, Timmins, Wingham, Brandon, Lethbridge, Red Deer, Chilliwack, Kamloops and Prince George.

 

Measurement periods:

Highlights from October/Fall 2022

  • Overall, persons aged 12+ in the 22 measured markets listened to radio for an average of 17.6 hours of radio per week. This figure is fairly steady when compared to Fall 2021’s average weekly tuning of 17.9 hours.
  • The time spent listening to radio was also up with adults 18-49 and 25-54. Compared to last Fall, tuning by these two demos increased by 6.7% and 5.5% respectively. Both male and female demos within these age groups saw increased tuning levels.

Weekly_time_spending_Fall_2022_radioCount

  • Pop music stations – Adult Contemporary, Hot AC and CHR – all had tuning increases from Fall 2021.  Collectively, the average weekly hours tuned to these three formats was up 17.4% among adults 25-54, while average weekly cume increased by 5.8%.
  • Hurricane Fiona hit the east coast of Canada in late September. Despite major power outages due to the storm, radio listening in Charlottetown during the Fall 2022 measurement period stayed strong. Overall, 12+ weekly time spent listening decreased by only 1.4% from Fall 2021. 
  • Sample sizes across all radioCount markets remain strong and continue to align with population sizes.