Frequently Asked Questions

Frequently Asked Questions (FAQ)

Where can I find a list of changes for each market for the Fall 2021 survey release?
Please refer to our guide for details, Station Guide Oct/Fall 2021
How long does it take to complete a radioCount interview?
Participating in a radioCount survey is quick and easy. Interviews take just a few minutes to complete.
When will the Fall 2021 survey be released?
The Fall 2021 survey release in scheduled for Thursday, November 25, 2021.
What weeks are being measured for the Fall 2021 release?
The Fall 2021 release will contain 8 weeks of measurement in September/October.
What markets are being measured in 2021/2022?
Charlottetown, PEI; Fredericton, NB; Saint John, NB; Sydney, NS; Belleville, ON; Chatham, ON; Cornwall, ON; Guelph, ON; North Bay, ON; Owen Sound, ON; Pembroke, ON; Peterborough, ON; Sarnia, ON; Thunder Bay, ON; Timmins, ON; Wingham, ON; Brandon, MB; Lethbridge, AB; Red Deer, AB; Chilliwack, BC; Kamloops, BC; Prince George, BC;
How frequently are the markets measured?
Survey frequency varies by market. For details, Survey Frequency by Market
What is Continuous Measurement?
Continuous measurement is ongoing fulfillment of sample throughout the year.
Are there any weeks that are excluded from measurement?
Sample fulfillment takes place 52 weeks a year in continuously measured markets.
Will monthly data be available with Continuous Measurement?
Yes. Non-currency data will be released each month.
How can I use radioCount data?
radioCount delivers commonly used metrics for buying/selling radio and station performance.
Can I use radioCount for programming analysis?
Yes. radioCount captures tuning to the quarter hour level and supports multiple daypart options.
Can I create rank and trend reports?
Yes. You can create various market analysis reports including ranks and trends.
Is Full Coverage data available?
No full coverage (Total Canada) measurement is available.
Is Qualitative data available?
A limited number of qualitative questions are available.
Do I need special software to access radioCount data?
radioCount data will be available in commonly used applications. Contact your software supplier for availability.
How do I subscribe to radioCount data?
Contact us for more information.

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