October/Fall 2023 Survey Results

radiocount news october fall 2023 recall illustration

The October/Fall 2023 radioCount release includes data for 22 markets:

Charlottetown, Fredericton, Saint John, Sydney, Belleville, Chatham, Cornwall, Guelph, North Bay, Owen Sound, Pembroke, Peterborough, Sarnia, Thunder Bay, Timmins, Wingham, Brandon, Lethbridge, Red Deer, Chilliwack, Kamloops and Prince George.

Measurement Periods:

Fall Only markets: Continuous Measurement markets:
August 28 – October 22, 2023 May 1 – October 29, 2023


Highlights from October/Fall 2023

  • Radio tuning across the 22 measured markets has increased slightly among persons 12+. During the Fall 2023 measurement periods, an average of 17.9 hours per week was spent listening to radio, up from 17.6 hours in Fall 2022.
  • Time spent listening to radio increased among the key 18-49 and 25-54 demos. Compared to Fall 2022, tuning by these age groups increased by 2.7% and 1.7% respectively. TSL within both male and female age groups increased from a year ago.

radioCount recall october fall 2023 weekly time spent listening

  • The most listened to format during the Fall 2023 survey periods was Hot Adult Contemporary, with over 6.5 million hours spent listening to these radio stations. Time spent listening to Hot AC stations was up 7.1% among persons 12+ and up 6.8% with adults 25-54. ​​

    This format has seen steady growth in average weekly cume and tuning over the past two years. Since Fall 2021, ratings for Hot AC stations are up 23.9% for persons 12+ and 28.2% among adults 25-54, while cume is up 8.6% and 7% respectively.

  • Radio tuning grew for most dayparts from a year ago. Day1 and Afternoon Drive2 had the largest weekday ratings increases among adults 25-54, up 3.4% and 5.1% respectively.


     1 Day = Mo-Fr 10a-3p

     2 Drive = Mo-Fr 3p-7p